Audience
Audience demographics can be predetermined based on biased presumptions by production, marketing, and distribution executives.
In this section, you'll find profiles on outlets and publications that can help your project connect to diverse audiences, as well as best practices for creating inclusive promotional materials and challenging demographic presumptions.
Creating Accessible Materials
Promotional Materials
Promotional Materials
Promoting Survivors’ Work
Release Strategy
Box Office Research: UCLA Hollywood Diversity Report
#GoldOpen
#GOLDOPEN is a community movement dedicated to ensuring the opening weekend success of new majority creative projects.
Release Strategy
Film Fatales Parity Pipeline Initiative
Release Strategy
Diversifying Film Criticism
Sundance’s Press Inclusion Initiative
Spotlight: DIASPORA
Diversifying Film Criticism
Spotlight: Women And Hollywood
Diversifying Film Criticism
Diversifying Film Criticism
TIFF’s Media Inclusion Initiative
Spotlight: CherryPicks
Diversifying Film Criticism
Release Strategy
Creating Conversation
Promotional Materials
Get the ReFrame Stamp
GLAAD Media Reference Guide
Promotional Materials
Unspinning The Spin: Dismantling biased language
Promotional Materials