Sections Audience

Creating Conversation

Investing in a social impact strategy creates opportunities for deeper engagement with audiences, building a greater contextual conversation around the stories you’re bringing to the screen.

These strategies also serve as opportunities to connect with, and support, non-profit organizations. These can include the designers of educational materials and curriculum, advocacy organizations that can build programming around the content, and those that provide direct services to the communities that will be impacted by your content.

Screenshot from a video of Yolo Akili Robinson in discussion

'Candyman - The Impact of Black Horror' Roundtable

Ahead of the 2021 release of ‘CANDYMAN,’ Universal Pictures and Monkeypaw Productions launched a dynamic social impact campaign that kicked off with ‘for us, by us’ screenings across the country. Those events were just the beginning – the companies built a website to support the campaign that included resources, commissioned art pieces, an educational companion guide, and a roundtable conversation with leading Black academics, activists and thought leaders.

Candyman movie poster, next to a Langston League emblem

To help audiences to go deeper into the themes of CANDYMAN, Monkeypaw Productions and Universal Pictures collaborated with Langston League, an educational curriculum firm that specializes in culturally responsive instruction materials, to create The Official Companion Guide: An Exploration of Themes. With special insight from educators, Professor Tananarive Due and Professor John Jennings, this tool helps fans explore the legend of CANDYMAN and Black culture.


Companion Guide
It was very, very important for Nia DaCosta and Monkeypaw to come and reframe a story about Black trauma through a Black lens, not through the white lens.
Tananarive Due
UCLA professor of Black horror and Afrofuturism

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