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Best Practices for Collecting Gender and Sexual Orientation Data

As you are working to create a more inclusive team, you may have set internal goals of improving hiring of people within the LBGTQ community, and to measure your success, need to find safe, secure and appropriate ways to collect this information.

GLAAD is here to support you with this work. The GLAAD Media Institute has developed best practices for collecting demographic information on gender identity and sexual orientation.

close up of person taking a survey
"We know that data can drive decisions. But too often LGBTQI people, especially transgender and nonbinary people, aren’t visible in data."
Rodrigo Heng-Lehtinen
Executive Director of the National Center for Transgender Equality
Bilal Baig and Amanda Cordner on new CBC show Sort Of

Most studies that speak to the representation of LGBTQ people in the entertainment industry rely on information that is shared publicly, including articles, editorial and social media where people self-identify. However, as LGBTQ people have historically experienced hiring discrimination and harassment, employers cannot require cast and crew to disclose information relating to sexual orientation or gender identity. This results in a lack of quantifiable data on how LGBTQ people are represented across the entertainment industry.

To protect your employees, create safe systems for self-identification and reporting, you need to work with the experts – and ReFrame strongly recommends contacting GLAAD to access their best practices on data collection.

Contact GLAAD

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