As noted in UCLA’s 2022 Hollywood Diversity Report, “audiences are becoming increasingly diverse.” Throughout the past two years, in which the global pandemic has had an unprecedented impact on theatrical box office numbers, women and people of color in the US have bought the majority of movie tickets. And with the continuing increases to population diversity, as noted in the report, investment in content that serves these moviegoers just makes good business sense.Read the Report
In its conclusion, the report says that its findings “document that increasingly diverse audiences continued to flex their muscles at the box office and on streaming platforms in 2021, driving domestic ticket sales for the top 10 theatrical releases and accounting for a disproportionate share of the audiences for the top 10 streaming releases. Findings also show that diverse audiences, now market anchors in the film sector, clearly preferred diverse content. That is, the lion’s share of the most highly rated films among diverse households in 2021 – and increasingly among White households and viewers 18-49 – featured casts that were at least 30 percent minority.
(via Deadline.com)Learn More