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Group Effort Initiative

Founded in 2020 by Blake Lively and Ryan Reynolds, the Group Effort Initiative works with studios to develop entry-level employment and training opportunities for underrepresented talent. To quote Reynolds, “its growth has exceeded our wildest expectations.”

Blake Lively And Ryan Reynolds on the Red Carpet

Group Effort Initiative presents a strong case study of how talent can leverage their power and access to resources to create access. Read on for more about the Initiative’s approach and impact.

The Cast of 'The Adam Project'

Group Effort Initiative’s first group of trainees worked on the set of Netflix’s science-fiction adventure “The Adam Project” in Vancouver, serving as entry-level production assistants (PAs) in various departments including camera, construction, costume, makeup, production design, production office and VFX. Since both parties found the collaboration to be successful, Netflix and GEI partnered on other projects, such as Noah Baumbach’s next feature “White Noise;” director Kenya Barris’s star-studded comedy “You People,” featuring Eddie Murphy, Jonah Hill and Julia Louis-Dreyfus; and the Obama-produced dystopian adaptation “Leave the World Behind,” starring Julia Roberts and Mahershala Ali.

(via Variety)

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At Netflix, we believe more people deserve to have their lives reflected on screen and that starts with the important people behind the camera. We are thrilled to partner with Ryan and Blake to create opportunities for the next generation of creatives who will shape the future of the entertainment industry.
Scott Stuber
Netflix’s head of global film

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