Group Effort Initiative
Founded in 2020 by Blake Lively and Ryan Reynolds, the Group Effort Initiative works with studios to develop entry-level employment and training opportunities for underrepresented talent. To quote Reynolds, “its growth has exceeded our wildest expectations.”
Group Effort Initiative presents a strong case study of how talent can leverage their power and access to resources to create access. Read on for more about the Initiative’s approach and impact.
Group Effort Initiative’s first group of trainees worked on the set of Netflix’s science-fiction adventure “The Adam Project” in Vancouver, serving as entry-level production assistants (PAs) in various departments including camera, construction, costume, makeup, production design, production office and VFX. Since both parties found the collaboration to be successful, Netflix and GEI partnered on other projects, such as Noah Baumbach’s next feature “White Noise;” director Kenya Barris’s star-studded comedy “You People,” featuring Eddie Murphy, Jonah Hill and Julia Louis-Dreyfus; and the Obama-produced dystopian adaptation “Leave the World Behind,” starring Julia Roberts and Mahershala Ali.
(via Variety)Learn More